45
piepei
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Avg price
Great€18.99avg listing price — sweet spot $15–$100
Review moat
Great450.36avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€5.00–€21.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€144K€144K/yr · 194K searches
Growth
Bad-35.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand