43
pfauenfedern
Skip itSoft demand (-71.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great112.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay€11.51avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Price range
Okay€5.24–€22.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Bad€52K€52K/yr · 90K searches
Growth
Bad-71.3%90-day search growth — must beat 0% to launch