42
perlen pastell
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great411.82avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.0%90-day search growth — must beat 0% to launch
Price range
Okay€4.30–€20.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.48avg listing price — sweet spot $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€3K€3K/yr · 23K searches