50
patches
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($3.73–$15.14) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good1,253.57avg incumbent reviews — the moat a new listing must climb
Market size
Okay€145K€145K/yr · 1.9M searches
Growth
Bad-5.3%90-day search growth — must beat 0% to launch
Avg price
Bad€7.53avg listing price — sweet spot $15–$100
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Price range
Bad€3.73–€15.14cheapest to priciest tracked listing — scored on the share inside $15–$100