61
pappbecher
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great301.52avg incumbent reviews — the moat a new listing must climb
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good€506K€506K/yr · 556K searches
Price range
Good€3.24–€30.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good€12.65avg listing price — sweet spot $15–$100
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality