50
papierkorb
Worth a lookShows low returns (0.3%), but soft demand (-28.7% this quarter) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Review moat
Good1,357.45avg incumbent reviews — the moat a new listing must climb
Market size
Good€349K€349K/yr · 1.0M searches
Price range
Okay€4.79–€24.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Avg price
Okay€11.19avg listing price — sweet spot $15–$100
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-28.7%90-day search growth — must beat 0% to launch