32
paper cats
Skip itSoft demand (-50.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible2.3★avg incumbent rating — lower means beatable quality
Review moat
Incredible0.83avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Brand share
Bad93%top-5 brand share — brand-locked demand
Avg price
Bad€6.26avg listing price — sweet spot $15–$100
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad€4K€4K/yr · 23K searches
Growth
Bad-50.9%90-day search growth — must beat 0% to launch
Price range
Bad€3.16–€11.53cheapest to priciest tracked listing — scored on the share inside $15–$100