60
ozongenerator
Launch itA $1.0M/yr market growing +2.6% this quarter with returns at 4.0% — clears our launch bar.
Avg price
Incredible€42.92avg listing price — sweet spot $15–$100
Price range
Incredible€19.78–€89.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great395.73avg incumbent reviews — the moat a new listing must climb
Market size
Great€1.0M€1.0M/yr · 517K searches
Brand share
Good63%top-5 brand share — brands hold most of the demand
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Okay+2.6%90-day search growth — must beat 0% to launch