52
onigiri form
Worth a lookShows low returns (0.8%), but soft demand (-12.7% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great108.06avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€5.73–€25.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€10.53avg listing price — sweet spot $15–$100
Market size
Okay€116K€116K/yr · 213K searches
Growth
Bad-12.7%90-day search growth — must beat 0% to launch
Signals Low Review Barrier