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ölradiator

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Soft demand (-69.6% this quarter) — this niche doesn't clear our bar today.

Market size 39Growth 0Conversion 9Competition 60Returns 41Price range 79Avg price 90Brand share 60Review moat 49Quality gap 76

Avg price

Great€59.02

avg listing price — sweet spot $15–$100

Price range

Great€19.71–€120.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Good69%

top-5 brand share — brands hold most of the demand

Review moat

Okay1,582.15

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Market size

Okay€201K

€201K/yr · 487K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-69.6%

90-day search growth — must beat 0% to launch

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