39
mini muffins backform
Skip itSoft demand (-20.7% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,132avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.59avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Okay€112K€112K/yr · 141K searches
Price range
Okay€3.87–€19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad80%top-5 click share — a locked-up shelf
Growth
Bad-20.7%90-day search growth — must beat 0% to launch