46
mini gugelhupfform
Skip itSoft demand (-44.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great273.08avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.34avg listing price — sweet spot $15–$100
Price range
Bad€5.67–€16.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€59K€59K/yr · 117K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand