47
milch und zucker set
Skip itSoft demand (-42.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great123avg incumbent reviews — the moat a new listing must climb
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great€17.71avg listing price — sweet spot $15–$100
Price range
Good€6.41–€36.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€37K€37K/yr · 100K searches
Growth
Bad-42.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand