55
messbecher
Worth a lookShows low returns (0.6%), but soft demand (-15.5% this quarter) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Market size
Good€668K€668K/yr · 917K searches
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good€2.25–€29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,186.33avg incumbent reviews — the moat a new listing must climb
Avg price
Bad€8.79avg listing price — sweet spot $15–$100
Growth
Bad-15.5%90-day search growth — must beat 0% to launch