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50

matcha set rosa

Worth a look

Shows low returns (0.6%), but soft demand (-17.5% this quarter) keeps it on the watch list.

Market size 19Growth 16Conversion 48Competition 55Returns 97Price range 89Avg price 85Brand share 70Review moat 80Quality gap 28

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Price range

Great€13.53–€33.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€19.00

avg listing price — sweet spot $15–$100

Review moat

Great404.19

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay3.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€74K

€74K/yr · 102K searches

Growth

Bad-17.5%

90-day search growth — must beat 0% to launch

Reviews