60
matcha becher
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Great415.77avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Avg price
Good€14.91avg listing price — sweet spot $15–$100
Price range
Good€6.52–€32.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad€37K€37K/yr · 126K searches
Signals No Dominant Brand