49
maschenmarkierer
Skip itSoft demand (-47.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great467.68avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€144K€144K/yr · 460K searches
Price range
Bad€3.10–€18.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€5.56avg listing price — sweet spot $15–$100
Growth
Bad-47.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand