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52

martini gläser

Worth a look

Shows a sweet-spot price point ($21.79 avg), but soft demand (+1.7% this quarter) keeps it on the watch list.

Market size 53Growth 27Conversion 42Competition 55Returns 46Price range 74Avg price 92Brand share 63Review moat 89Quality gap 40

Avg price

Great€21.79

avg listing price — sweet spot $15–$100

Review moat

Great225.78

avg incumbent reviews — the moat a new listing must climb

Price range

Good€8.35–€33.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Market size

Good€345K

€345K/yr · 471K searches

Returns

Okay3.3%

return rate — above 5% kills the launch gate

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+1.7%

90-day search growth — must beat 0% to launch

Search terms