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löffelwaage
Skip itSoft demand (-34.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Review moat
Good1,195avg incumbent reviews — the moat a new listing must climb
Returns
Good2.9%return rate — above 5% kills the launch gate
Avg price
Okay€10.75avg listing price — sweet spot $15–$100
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Market size
Okay€145K€145K/yr · 140K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Price range
Bad€6.92–€16.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-34.4%90-day search growth — must beat 0% to launch
Signals Quality Gap