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leseknochen
Skip itSoft demand (-37.8% this quarter) — this niche doesn't clear our bar today.
Review moat
Great115.46avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Great€18.72avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good€7.66–€32.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay€103K€103K/yr · 467K searches
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Growth
Bad-37.8%90-day search growth — must beat 0% to launch