50
lego vase
Worth a lookShows low returns (0.5%), but soft demand (-39.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great55%top-5 brand share — no brand owns this niche
Review moat
Good500.54avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good€5.77–€25.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.62avg listing price — sweet spot $15–$100
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad€33K€33K/yr · 113K searches
Growth
Bad-39.4%90-day search growth — must beat 0% to launch