52
leder
Worth a lookShows low returns (1.3%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great€5.59–€93.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€18.46avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great473.73avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Bad€76K€76K/yr · 366K searches
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale