56
lattenrost 120x200
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Market size
Great€904K€904K/yr · 396K searches
Avg price
Great€96.73avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,223.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Price range
Okay€28.17–€294.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Signals High Price