53
kühlschrank regal
Worth a lookShows low returns (1.3%), but soft demand (-7.5% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Avg price
Great€16.07avg listing price — sweet spot $15–$100
Price range
Good€5.50–€40.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,034.69avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€113K€113K/yr · 245K searches
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand