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küchenwaage mit schüssel
Worth a lookShows low returns (1.4%), but soft demand (-20.2% this quarter) keeps it on the watch list.
Returns
Great1.4%return rate — above 5% kills the launch gate
Avg price
Great€17.92avg listing price — sweet spot $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good€8.13–€33.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Review moat
Okay2,157.43avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€62K€62K/yr · 56K searches
Growth
Bad-20.2%90-day search growth — must beat 0% to launch