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kosmetikeimer
Worth a lookShows no brand lock-in (top 5 brands take 60% of clicks), but soft demand (-16.6% this quarter) keeps it on the watch list.
Brand share
Great60%top-5 brand share — no brand owns this niche
Returns
Good2.0%return rate — above 5% kills the launch gate
Avg price
Good€14.63avg listing price — sweet spot $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Market size
Good€683K€683K/yr · 1.7M searches
Price range
Good€7.87–€27.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,170.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.6%90-day search growth — must beat 0% to launch