45
konfetti
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great263.48avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad€99K€99K/yr · 321K searches
Avg price
Bad€5.75avg listing price — sweet spot $15–$100
Price range
Bad€2.74–€15.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-53.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier