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54

kofferständer

Worth a look

Shows a sweet-spot price point ($38.05 avg), but a small market ($22K/yr) keeps it on the watch list.

Market size 5Growth 26Conversion 23Competition 83Returns 81Price range 95Avg price 95Brand share 56Review moat 92Quality gap 72

Avg price

Incredible€38.05

avg listing price — sweet spot $15–$100

Price range

Incredible€20.15–€84.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great163.48

avg incumbent reviews — the moat a new listing must climb

Competition

Great32%

top-5 click share — an open shelf

Returns

Great1.7%

return rate — above 5% kills the launch gate

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad€22K

€22K/yr · 31K searches

Products