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kochlöffel
Worth a lookShows low returns (1.0%), but soft demand (-33.5% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Market size
Good€292K€292K/yr · 667K searches
Review moat
Okay1,744.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay€3.26–€24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.37avg listing price — sweet spot $15–$100
Growth
Bad-33.5%90-day search growth — must beat 0% to launch