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Skip itA small market ($58K/yr) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Good€14.00avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good€4.32–€26.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,750.06avg incumbent reviews — the moat a new listing must climb
Market size
Bad€58K€58K/yr · 150K searches