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kleine glasflaschen zum befüllen
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-25.3% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Review moat
Good521.45avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.77avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€4.10–€24.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Market size
Okay€104K€104K/yr · 296K searches
Growth
Bad-25.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand