43
kissenbezug 50x50
Skip itSoft demand (-33.4% this quarter) — this niche doesn't clear our bar today.
Competition
Great31%top-5 click share — an open shelf
Brand share
Good65%top-5 brand share — brands hold most of the demand
Returns
Good2.7%return rate — above 5% kills the launch gate
Market size
Okay€243K€243K/yr · 1.5M searches
Avg price
Okay€11.41avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€3.65–€20.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad9,768.48avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.4%90-day search growth — must beat 0% to launch