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Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great27%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Returns
Good2.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€9.72avg listing price — sweet spot $15–$100
Price range
Okay€4.43–€19.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad6,194.36avg incumbent reviews — the moat a new listing must climb
Market size
Bad€73K€73K/yr · 669K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand