51
kinderregal
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but weak search conversion (0.3%) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Avg price
Great€70.50avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good853.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay€9.03–€318.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€99K€99K/yr · 470K searches
Growth
Bad-26.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price