49
kerzenwachs
Skip itSoft demand (-49.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good€14.77avg listing price — sweet spot $15–$100
Price range
Good€5.41–€41.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€502K€502K/yr · 981K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,538.7avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-49.1%90-day search growth — must beat 0% to launch