55
kerzenständer
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-44.6% this quarter) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Review moat
Great196.12avg incumbent reviews — the moat a new listing must climb
Competition
Great27%top-5 click share — an open shelf
Price range
Great€4.47–€71.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€15.93avg listing price — sweet spot $15–$100
Market size
Good€418K€418K/yr · 2.4M searches
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.6%90-day search growth — must beat 0% to launch