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kerzenformen zum gießen
Worth a lookShows no brand lock-in (top 5 brands take 36% of clicks), but soft demand (-62.5% this quarter) keeps it on the watch list.
Brand share
Incredible36%top-5 brand share — no brand owns this niche
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great185.48avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Price range
Good€4.82–€34.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.67avg listing price — sweet spot $15–$100
Market size
Bad€92K€92K/yr · 935K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.5%90-day search growth — must beat 0% to launch