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Skip itSoft demand (-35.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Great32%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good869.44avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.29avg listing price — sweet spot $15–$100
Price range
Okay€2.15–€26.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€47K€47K/yr · 187K searches
Growth
Bad-35.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand