51
kerze mit spruch
Worth a lookShows low returns (0.7%), but soft demand (-44.1% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Review moat
Great141.32avg incumbent reviews — the moat a new listing must climb
Avg price
Good€12.98avg listing price — sweet spot $15–$100
Price range
Good€4.69–€28.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€41K€41K/yr · 199K searches
Growth
Bad-44.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand