50
keksdose
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but soft demand (-42.0% this quarter) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Avg price
Great€15.98avg listing price — sweet spot $15–$100
Price range
Great€6.95–€40.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great498.12avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€188K€188K/yr · 1.3M searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-42.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand