47
kastenform
Skip itSoft demand (-33.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Avg price
Great€15.43avg listing price — sweet spot $15–$100
Price range
Good€3.44–€47.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good€469K€469K/yr · 462K searches
Review moat
Okay2,357.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-33.3%90-day search growth — must beat 0% to launch