35
kastenform 20 cm
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Returns
Good2.3%return rate — above 5% kills the launch gate
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,659.58avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.02avg listing price — sweet spot $15–$100
Price range
Bad€3.38–€16.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€29K€29K/yr · 58K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch