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Skip itSoft demand (-42.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Review moat
Great402.72avg incumbent reviews — the moat a new listing must climb
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay€235K€235K/yr · 297K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€7.98avg listing price — sweet spot $15–$100
Price range
Bad€2.71–€15.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-42.3%90-day search growth — must beat 0% to launch