35
kamelhaardecke
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great370.05avg incumbent reviews — the moat a new listing must climb
Avg price
Great€95.83avg listing price — sweet spot $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Price range
Okay€41.81–€194.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay€118K€118K/yr · 35K searches
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-27.6%90-day search growth — must beat 0% to launch