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käsehobel
Skip itSoft demand (-17.5% this quarter) — this niche doesn't clear our bar today.
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,569.94avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€11.47avg listing price — sweet spot $15–$100
Price range
Okay€4.20–€22.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€201K€201K/yr · 195K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Bad-17.5%90-day search growth — must beat 0% to launch