54
jutebeutel
Worth a lookShows low returns (1.3%), but pricing outside the sweet spot ($10.03 avg) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good€436K€436K/yr · 1.5M searches
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,282.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+21.1%90-day search growth — must beat 0% to launch
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.03avg listing price — sweet spot $15–$100
Price range
Okay€3.82–€20.72cheapest to priciest tracked listing — scored on the share inside $15–$100