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53

joghurtbereiter

Worth a look

Shows a sweet-spot price point ($35.22 avg), but soft demand (-27.0% this quarter) keeps it on the watch list.

Market size 57Growth 12Conversion 34Competition 51Returns 57Price range 95Avg price 95Brand share 55Review moat 64Quality gap 76

Avg price

Incredible€35.22

avg listing price — sweet spot $15–$100

Price range

Incredible€18.58–€55.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good932.28

avg incumbent reviews — the moat a new listing must climb

Market size

Good€427K

€427K/yr · 444K searches

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Good72%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

Products