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islandmoos
Skip itSoft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good604.58avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.99avg listing price — sweet spot $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Price range
Okay€2.94–€26.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€28K€28K/yr · 60K searches
Growth
Bad-55.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand