50
hirsch deko
Worth a lookShows no brand lock-in (top 5 brands take 30% of clicks), but soft demand (-41.9% this quarter) keeps it on the watch list.
Brand share
Incredible30%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great€19.74avg listing price — sweet spot $15–$100
Price range
Great€2.92–€76.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great374.29avg incumbent reviews — the moat a new listing must climb
Returns
Great1.9%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€56K€56K/yr · 479K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.9%90-day search growth — must beat 0% to launch