40
herz bettwäsche
Skip itSoft demand (-57.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€19.77avg listing price — sweet spot $15–$100
Price range
Good€10.09–€29.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.7%return rate — above 5% kills the launch gate
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,310.05avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Market size
Bad€31K€31K/yr · 102K searches
Growth
Bad-57.5%90-day search growth — must beat 0% to launch